Despite western confluence, there is a strong influence of Indian dresses on Indian women. No matter the occasion, women love to wear exclusive Indian dresses for women. And this post is all about it where we discuss the prime reasons behind the immense popularity.
- Elegance: People who are Indian and those Asians living in foreign lands love to wear ethnic outfits over western ones while celebrating Indian festivities like Holi, Diwali, Dussehra, Eid, Baisakhi, Teej, Karwa Chauth, and more. Some of the popular ethnic outfits that are largely worn are lehengas, salwar suits of all types, and sarees. These are known for their opulence, elegance and simplicity. It is adorned with Resham work in gold and pure silver, in stonework, sequin making it gorgeous Indian dresses for women for party wear events, wedding functions, D-day events and also for attending cultural functions both at college, office and at home. And elegance is not in the way a simple Indian dress is adorned with stunning embellishments. Sometimes, Indian wear in simple hues without much work is also elegance.
- Western confluence: Most women love to wear Fusion clothes that offer the best of both worlds. A master combination of class and comfort. And modern designers have remodelled the entire notion of traditional wear by pairing it with jeans and other western outfits to amplify the look a lot better. These trends are spreading like wildfire on international ramp walks, digitized fashion shows and also during film festivals where many of the Hollywood stars are seen spotted wearing traditional outfits with a lot of grace.
- Promotions: Today’s online promotions work like alert notifications. More the promotions, better the followers and subscribers, and so better is the engagement of youths. Today’s participation is not just limited to offline stores. With more and more stores are going digital, they have given rise to better promotions and worldwide alerts. So a foreign-born Indian gets a better outlook on traditional Indian dresses. These digital promotions are so handy that before a launch takes place women already know when and where to shop ad what will be the palette they will see. And because of these handy promotions, the global audience is always looking forward to taking a sneak peek into the embroidered Kurtis, kaftans, lehenga cholis and heavily worked sarees.
- Bollywood is an inspiration: Bollywood has a lot of roles to play especially during any outfit launch as well as sporting a new couture trend. Women tend to be inspired by Bolly celebs sporting different kinds of lehenga choli, Anarkali Kurtis, Anarkali suits, sarees and other Indian apparel wear. And even many of the popular trends are created in the Bollywood industry itself.
- High-defining quality: Modern designers have made successful attempts in bringing the cost of ethnic dresses to the affordable line without compromising on quality. Because of the high defining quality, the ethnic outfit is a popular choice among women of all classes and ages.
Indian Women Clothing 